Media Facades Lecture by Thomas Schielke

Enlighter Magazine recently published a video of Thomas Schielke lecture on Media Facadesrecently given at Harvard University in March 2012.

The lecture by the German architect Thomas Schielke will give an overview about media facades for urban brand communication and addresses questions like:

Will the energy consumption of luminous facades go along with the desire to introduce sustainability?
To which extent do neighbors accept obtrusive luminous content?
Further, what kind of media facades will shape the future of urban branding with luminous tweets?

Click here to view the video!